Why don't you occupy immediately that seaside viewing bench to gain that nice place between those two persons? And why is this place not occupied anyhow? Well, this has to do with personal comfort zones. Designers know this so they don't develop short benches.
Could there als be a comfort zone in the amount of personalization we can handle?
Webstores, newspapers, social media, fitness apps, healthcare, recruitment, and so on and on want to collect your online data online. Nothing new.
This starts by you giving them permission for placing cookies on your PC. Your browser behavior can be followed a bit by 'strangers' and as a result you will occasionally see a personalized advertisement.
A next personalization stage will be reached when you create an online account. You provide organizations specific information about you and your preferences. They may use, or even share this data with others. This will immediately evoke many questions about privacy and security. But I don't want to treat this specific issue here. What I do want to discuss is when a store, app or account goes beyond a certain line with you. A no-go zone. You experience a feeling of intrusion and feel uncomfortable. When?
Personal comfort zone
Retail and Marketers want to understand and know as much of you as possible.
They want to influence and alter your customer experience to make it more personal and relevant to each individual. They want to know what you expect when you are in touch with them. So they collect. It could be the web page you just came from, your search words, your previously visited pages, your location and the weather there, your preferences in social media, your screen resolution, your language, your average time on a specific page and so on.
Goal is optimization of customer experience with their message, service or product. The content should be tailored as much as possible to your needs.
Organizations strive to keep all your information data as current as possible. The more it is measured and analyzed, the more understanding is gained about your customer journey.
Now when is your comfort zone exceeded? Research has been done about this subject. It tells us that you will drop out if you experience the message or information:
• Not coming from a reliable source
• Not accurate
• Not suiting you or your work: It is not relevant or adds value.
What is value? Of course, it’s easy to define as something with monetary value – whether it’s a gift or a discount – but when you tie relevancy in the
definition becomes a little more fuzzy.
Therefore the concept of Value can be broken down into the following categories.
• Reward me – not necessarily a monetary reward but should be something of definite value
• Remind me – a timely, useful and helpful reminder about something relevant to the customer
• Recognize me - giving someone recognition for a specific action or series of actions
• Support me – providing valuable customer service and support to help solve an issue or a question
• Choose for me – an accurate and reliable recommendation for yoú as customer. For who you are, what you did or your skills.
Interesting Takeaways arise from these insights. Especially for personalized learning.
A really deep understanding of educational data is becoming increasingly important. With new technologies the amount can be enormous. A learning experience or journey provides a continuous flow of constantly changing data. Therefore it is important to work together in dedicated teams to understand all learning information.
Relevance and value are key for both learner and supervisor.